The Federal Ministry of Women Affairs and Social Development, under the leadership of Dame Pauline Tallen together with partners UNICEF, developed a digital campaign to end child abuse, rape, domestic violence and other social vices in the society. This is in the bid to promote the ministry’s goals of supporting girl child education, women empowerment and overall community development through advocacy impact programs. This is done in line with the Sustainable Development Goals to Nigeria has committed to achieve by 2030.
The digital display at the top of building of the Ministry of Affairs and Social Development is a compelling demonstration to mark Africa’s week which includes Nigeria’s Children’s day activities. With a 24/7 operational display it bears similitude to famous digital advertising plarforms at the Times Square in New York and the Piccadilly Circus in London. This represents an innovative way to continually pass on constructive messages to reach a wide audience at all times of the day through all seasons.
The management of Cater and Merger LLC commends the remarkable impact of this project through the Minister’s leadership inititiative and encourages brands, social advocacy groups, corporate and private organisations, to place their digital advertising promotions on this laudable platform in support of child education, ending domestic abuse, supporting women empowerment and contributing to overall societal development in Nigeria.
It is important we become active collaborative partners in the pursuit of collective progress for Nigeria.